TUMS: Super Bowl 2020
This: 🔵 looks a lot like a TUMS. So we told Americans it was then used it to quantify their stress levels on the most TUMSworthy day of the year, Super Bowl Sunday.
TWITTER’S BRAND BOWL WINNER, ADWEEK, THE DRUM, Silver Effie / Healthcare & OTC [2020]
Brand Engagement: Commercial Relief
As part of the digital conversation on Twitter, we offered brands who spent millions of dollars on Super Bowl commercials some stress relief — in the form of fake coupons catered to the commercial’s content.
